Chennai: Sun TV is making inroads into the northern market and its chief operating officer (COO) Ajay Vidyasagar feels the impact will be felt in the Q2 of 2010.

Recently, the South-based television group entered into a strategic distribution partnership with Network 18 to expand subscription in the northern market and tap the Rs 16,000 crore Indian pay TV segment.

As per the tie up, distribution business will be carried out by the two newly formed companies including Sun18 Media Services Company North. It will be operated by Network 18 and Sun 18 Media Services Company South and managed by Sun Network.

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