South Indian broadcaster Sun TV is banking big on Rajnikanth's forthcoming special affect film Endhiraan. The company is expecting a 12-15% margins from the film, said Ajay Vidyasagar, COO of the company, reports CNBC-TV18.
Divulging further plans, he said that the company is targetting distribution revenue growth of 20-25%. He informed that their Malayalam kids channel which had hit a roadblock will hit the markets within six to eight months.

On Telecom Regulatory Authority of India's (TRAI) tariff order in July for digital addressable systems including DTH, Vidyasagar comment that the broadcaster is planning to have a dialogue with TRAI to sort out the matter.
"We don't particularly think that moving into some of the price cuts that they have recommended straight away is the right direction. So, we are contesting it, we are going back to have various dialogues with them both directly and through some of the bodies that help us arbitrate," he added.
Below is a verbatim transcript of the exclusive interview on CNBC-TV18. Also watch the accompanying video.

Q: What have you made of the July order of TRAI? Are you guys contesting it or do you think it will have a serious dent on your numbers going forward?

A: Specifically, on TRAI recommendations, we have studied this very carefully. We have been talking to a lot of our community, a lot of our peers within the broadcast industry and we believe that there is an opportunity to go back to them and have a lengthy dialogue about it. We don't particularly think that moving into some of the price cuts that they have recommended straight away is the right direction. So, we are contesting it, we are going back to have various dialogues with them both directly and through some of the bodies that help us arbitrate. So, that is our view. We are not diving into it; we are beginning a dialogue to debate it.

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