In line with its plan to create and retain the IP of shows, UTV Television has registered a kids fun-cum-learning game show format, Spell Champ.
The TV content company has also started the production of the show for Sun TV Network's Tamil kids channel, Chutti TV.

The show is scheduled to air on the channel in early October. Chutti TV has roped in Alpenlibe as title sponsor for the show.

"We have created a new format and registered it under Spell Champ. Unlike other spelling-based game shows, which gets into very serious competition, our show is also meant to entertain," UTV Television COO Santosh Nair tells Indiantelevision.com.

The format will see kids participating in the spelling quiz in a fun way - like running around, doing some tasks, getting letters together and forming the words rather than just spelling it out.