Sony Entertainment Television and Hyderabad-based Ramoji group are set to ink what could be the country's biggest media deal, at an estimated Rs2,600 crore.
Going by sources, the deal, which will see Sony take control of 11 of the 12 channels in the ETV basket, owned by Ramoji Rao's Ushodaya Enterprises, will be concluded by the end of this month.
"In less than a month, we should see the deal coming through. Except a few issues that are required to get legal approvals, there is no major roadblock," a source said, adding that the valuations worked out are attractive for both Ramoji group and investor JM Financial, which is selling its stake Ushodaya.
Nimesh Kampani-led JM Financial had bailed out Ramoji Rao about three years back, when Eenadu was under financial pressure and the political establishment under former chief minister YS Rajasekhara Reddy had unleashed an attack on the group's financial arm





