Continuing with its overseas expansion plans, Zee Group has launched five new channels exclusively on Dish Network.

The new channels are Zing, Zee Business, Zee Smile, Zee Kannada and Zee Marathi, making it the largest launch of channels by any South Asian broadcaster in the US. Dish Network already offers Zee TV, Zee Cinema, Alpha ETC Punjabi and Ten Cricket.

Said Zee TV America CEO Suresh Bala, "The advent of more Zee channels on Dish Network acknowledges the vitality and influence of the South Asian audience in the United States. We are pleased to partner with Dish Network to give South Asians who live and work in the US- Indians, Pakistanis, Sri Lankans, Bangladeshis, and now Kannada and Marathi-speaking audiences a full range of entertainment choices and business news."

The South Asian market is the fastest-growing ethnic segment in the US and Zee TV has decided to cater to a wider segment of the South Asian audience with its five new channels, expanding the media company's reach on Dish Network to nine channels in total.

Averred Dish Network vice president of International Programming Chris Kuelling, "Zee TV's selection of channels, exclusive nationally to Dish Network, allows the South Asian population in America to connect with their home country in a way not offered by any other television provider."

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