Former Reliance Broadcast Network (RBNL) business head- central India cluster Madhukar Pandey is launching his own venture.

Pandey is introducing an internet radio website, which is expected to go live by mid-July.

Titled Radiowhiskey.in, the tagline of the website says "Nasha music ka". The internet radio channel will predominantly be playing Indian music along with other popular music 24X7.

The core target of the website is youth, from school going students to 36-year-olds.

Pandey said, "Internet radio is pretty known phenomena in West, but somewhat not very popular in India. The entire positioning of the channel is towards Indian music and not just Indian audiences. It will have a global feed. Internet radio is a very popular phenomenon in the US and hence we are also basing our server there. It will have the popular music around the world, though our main focus will be Indian music. RJ talks will be in Hindi and English."

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