One of the leading IPTV-providers in Europe, Lebara Play, is loosing the lead to the rival, Lyca TV. Compared to Lyca TV, Lebara Play had the advantage that the Sun Network channels were only available through Lebara Play in Europe. But recently Lyca TV has got the license to telecast Sun TV, KTV, Sun Music and Adithya TV in Europe - and besides these channels which Lebara Play also have, Lyca TV has also got the license to telecast Sun Life, which is a channel from Sun Network for classic music and movies.
Recently TET HD, which is a Tamil general entertainment channel from Canada, has also joined Lyca TV. The channel was available through Lebara Play but was later removed due to disagreement regarding new movies aired on TET HD. Zee Tamil has also joined Lyca TV recently.
While Lyca TV has added more channels and strengthened itself, not so much has happend on Lebara Play. The latest TV channel added on Lebara Play is IBC Isai, and recently IBC Tamil Radio was also launched on Lebara Play. Lyca TV has already a section of Tamil radio stations.
Lebara Play is the exclusive provider of the popular IBC Tamil TV from UK, and no other TV-channels from Europe - like GTV, Deepam TV or TTN Tamil Oli have been added to Lebara Play.
The IPTV provider also have a lot of Christian channels in the package but no channels for Tamil Hindus or Muslims.
Here we have to say that Lyca TV is trying to reach all viewers and have a good strategy to reach a lot of viewers and subscribers through various channels. Even if Lyca TV has a bad reputation among many Tamils because they distribute Sri Lankan government channels and their anti-Eelam propaganda, their marketing team is doing considered move to reach out to many Tamils.
A typical subscriber would like to have many channels for the subscription they pay for. And to attract subscribers from other IPTV providers an IPTV provider is expected to improve the service, the number of channels etc. continually - and always try to be better than the rivals. So let's hope Lebara Play will get into the fight and make their service better.
Here is an overview of channels currently available through Lebara Play vs Lyca TV:
|Channels||Lyca TV||Lebara Play|
|IBC Tamil TV|
|TTN Tamil Oli|
|TET HD Canada|
|Star Vijay TV|
|Star Vijay TV (Live)|
|Sun TV (Europe)|
|Sun TV (India)|
|Jaya TV (India)|
|Kalaignar TV (India)|
|Puthu Yugam TV|
|Raj TV (India)|
|Sri Lankan Entertainment:|
|DAN Tamil Oli|
|Raj Digital Plus|
|Kalaignar Isai Aruvi|
|Raj News 24x7|
|Sri Sankara TV|
|My Jesus TV|
|Lyca TV||Lebara Play|
|Channels from UK/Europe/Canada/USA:||5||2|
|India entertainment channels:||11||15|
|Sri Lankan channels:||3||1|
|Total amount of channels:||49||42|
|Lyca TV||Lebara Play|
|Recorded programmes:||7 days||7 days|
|Free trial:||14 days|
|Refer another person:||up to 8 months free|
The choice is yours...
- MEDIA ASIA