We use cookies to improve your experience on our website. By browsing this site, you agree to our use of cookies.

viacom18When Viacom18, chief executive officer Sudhanshu Vats in an interview with afaqs reporter said the network will both widen and deepen its regional presence he certainly had a plan. The boradcast conglomerate today announced the upcoming launch of its seventh Regional General Entertainment brand - Colors Tamil. The network plans to launch the channel in Q4, calendar year 2017 (October, November, December).

Viacom18 operates GECs in the Kannada, Marathi, Gujarati, Odia and Bangla markets. The network has been bullish on the future prospect of regional entertainment and had launched a second GEC - COLORS Super - in the Kannada market, in July, 2016.

Vats says in a media statement, "Driving Regional aggressively is one of our foremost strategic thrusts. Given that almost 60 per cent of our country speaks in regional languages and this market is under-indexed on television, it is imperative that this segment will continue to grow rapidly in the years ahead. While Colors Super was aimed at deepening our presence in the Kannada genre where Colors Kannada is an undisputed leader, the launch of Colors Tamil is a step towards widening our reach in regional markets by entering the largest regional market in the country. The Tamil content market is highly competitive and well-primed for disruption, making this the opportune time for our entry. We look forward to delighting the Tamil content aficionado with the latest offering from the house of Viacom18."

Currently as it stands Sun TV leads the Tamil market with 1041687 impressions (BARC India Week 16: Saturday, 15th April 2017 to Friday, 21st April 2017) followed by KTV with 327391 impressions. Star Vijay, Zee Tamil and Polimer are the other three channels among the top five in the market.

Article from:
http://www.afaqs.com/news/story/50365_Viacom18-forays-into-the-Tamil-market-announces-launch-of-Colors-Tamil 

ISL: BritAsia TV bags UK FTA rights, plans Amazon Prime debut via Yupp TV

on 15 September 2017
ISL: BritAsia TV bags UK FTA rights, plans Amazon Prime debut via Yupp TV

BritAsia TV, a platform leader for British Asian music, entertainment and politics, has secured exclusive rights to show the Hero Indian Super League...

Comment: DD birthday debate should be on change in attitude

on 15 September 2017
Comment: DD birthday debate should be on change in attitude

Indian pubcaster Doordarshan, which claims to be one of the largest television network in the world in terms of reach, appears all set to take on a ne...

ZEEL to unveil new look of Zee TV on 15 Oct

on 15 September 2017
ZEEL to unveil new look of Zee TV on 15 Oct

Subhash Chandra-led ZEEL is all set to unveil a new look of its Hindi general entertainment channel Zee TV, from 15 October. Sources close to the deve...

Prasar Bharati, Dish TV, Star, Zee and BES bat for KU-band open-sky policy

on 15 September 2017
Prasar Bharati, Dish TV, Star, Zee and BES bat for KU-band open-sky policy

A number of stakeholders in the Indian broadcast and satellite industry, including the country’s first DTH service provider Dish TV, Star India,...

Sun TV Network is in a sweet spot; why Kotak is gung ho about prospects

on 12 September 2017
Sun TV Network is in a sweet spot; why Kotak is gung ho about prospects

The launch of ARASU’s digital cable with commercially viable subscription price and renewal of IPL media rights at about 3X price improve earnin...

Cinema 24x7 gains most, Media Worldwide, Malai Murasu and Anaadi in 10 new channels' list

on 09 September 2017
Cinema 24x7 gains most, Media Worldwide, Malai Murasu and Anaadi in 10 new channels' list

As many as 10 private television channels got clearance in August and early September 2017, with Cinema 24x7 Pvt Ltd being the largest gainer with sev...

Login Form