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starsportsfirstA sports war may just be brewing between India’s pubcaster Prasar Bharati and private sector TV channels. Close on the heels of Doordarshan announcing its intentions to start sports leagues involving indigenous sports for viewers of FTA channels, Star India said it would launch a FTA sports channel Star Sports First showcasing non-cricket games with emphasis on school-level sports....

To read the full story:
http://www.indiantelevision.com/television/tv-channels/sports/star-to-focus-on-school-level-games-via-fta-sports-channel-170707