BritAsia TV, a platform leader for British Asian music, entertainment and politics, has secured exclusive rights to show the Hero Indian Super League (ISL) in a multi-year deal on free-to-air UK television. The deal was brokered by the Birmingham-based sports agency Sporting Group International.
BritAsia TV will shortly be introducing itself on both the Amazon Prime, Smart TV and Apple TV platforms via online streaming service Yupp TV, making its potential reach enormous and accessible to all.
Renowned as one of the most up and coming leagues in world football, 95 games from India's premier football division will be shown on the channel from 17 November 2017.
BritAsia TV will feature a triple header of games each week, beginning with delayed ‘as live’ coverage from the ISL on Friday and Saturday evenings, followed by a live broadcast on Sunday afternoon. With the UK’s Asian population now topping 4.4 million, an expectant audience now awaits.
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