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Test transmission of IBC Siluvai TV has started

on 09 June 2018
Test transmission of IBC Siluvai TV has started

London Tamil Media Ltd. has launched their 5th channel, IBC Siluvai. The channel is about Christianity and it is possible to watch the test transmissi...

Athavan Radio & TV moving to a new frequency on Eurobird

on 09 June 2018
Athavan Radio & TV moving to a new frequency on Eurobird

Athavan Radio and Athavan Radio have started free-to-air on a new frequency on Eurobird 9B (9 degree East): 11823, Horizontal, SR 27500 and fec 3/4. T...

Gemini TV to launch dance reality show Rangasthalam

on 09 June 2018
Gemini TV to launch dance reality show Rangasthalam

Sun TV Network’s Telugu channel, Gemini TV, today, will launch a dance show named Rangasthalam. This 1 hour biweekly show will be hosted by actr...

Reliance Big TV is now offering free set top boxes at these post offices across India

on 09 June 2018
Reliance Big TV is now offering free set top boxes at these post offices across India

The HD HEVC Set-Top-Box offered by Reliance Big TV comes loaded with features such as scheduled recording, HDMI port, USB port, recording and viewing...

Tamilan TV Europe now available live through app and website

on 02 June 2018
Tamilan TV Europe now available live through app and website

Tamilan TV from India, which has been broadcasting from India for several years, launched in Europe in February this year (2018) on Eurobird 9B (9 deg...

IBC Tamil is going to launch a new IPTV box called Vadali

on 30 May 2018
IBC Tamil is going to launch a new IPTV box called Vadali

It came as a surprise when Lebara Play was sold to Yupp TV - also for London Tamil Media Ltd. from UK, which channels were exclusively only available...

akarammagazine etrfmadd

zeetamizhZee Tamil, a Zee Entertainment Enterprises Limited (Zeel) Tamil channel, today unveiled a new brand logo during the launch of the Tamil edition of ZEEL's homegrown reality musical show – Sa Re Ga Ma Pa. The previous season of the Tamil edition was Sa Re Ga Ma Pa Little Champs, the current edition is for seniors.

A new daily weekday fiction show is set for launch tomorrow. Earlier this month the channel had announced two new fiction showsDevathaiyai Kandean and Niram Maaratha Pookal that went on air on 9 October in the 130pm and 2pm time slots.

The channel has also announced a south Indian films female actor as brand ambassador in Jyothika. An HD Tamil channel will also be launched on 16 October. Zee Tamil was launched in 2008. Earlier, along with the corporate branding changes across the channels under Zeel, Zee Tamil's logo also underwent a change.

Siju Prabhakaran is Zeel cluster head – South Business and executive vice president. He has been associated with the brand for over seventeen years during which he has held several roles and responsibilities. As the cluster head for the South Business, Siju is responsible for Zee Tamil, Zee Kannada, Zee Telugu and Zee Cinemalu. In his current position, he plays a significant role in driving the business growth of the South Cluster by strategizing for the profit and loss in these markets.

Siju spoke with The Indian Television Group’s Tarachand Wanvari and shared details and thoughts about the new branding, the way forward for Zee Tamil, the audience demographics of Tamil Nadu, etc.. Excerpts of the interaction:

What is the reason for the brand change?

Zee Tamil is in the process of a beautiful change. Change is the only constant. Actually, when we took this journey two years back, we saw the growth that Zee Tamil has been witnessing in the last 15 to 16 months. Our consumer study showed that there is a need for change – from a viewer point of view.

After an extensive consumer exercise and study we at Zee Tamil understood that one of the key challenges for today’s woman in Tamil Nadu is the ever growing need to progress with times and take the leap but also her innate belief in preserving her traditions and values. This becomes even pronounced between different generations, where striking a balance and finding the means to do it becomes her guardrail.

Building on this consumer sentiment and with the objective of giving our audiences inspiring sparks that will help them strike the balance between preservation and progress and then thrive in it, the channel has revealed its new brand proposition, “Manadhaal Inaivom, Maatrathai Varaverppom” which translates “let’s bridge hearts, and welcome change”.

Click here to read the full story.

The live channel logo transformation:

  • Live Radio
    Live Radio

    Listen to a lot of live radio channels available online for listeners from all around the world. For example we have linked to over 200 live Tamil radio channels from different parts of the world. 

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    Live TV

    In our Live TV pages you can watch free TV-channels available online. Different channels in different genres from all around the world. We do not link to any pay-TV channels in our pages. 

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