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zeenetworkZEE Entertainment Enterprise Ltd (ZEEL), the leading worldwide media and entertainment conglomerate, unveiled its new brand identity to commemorate 25 years. Also unveiled was the new brand ideology 'Extraordinary Together' with a vision to provide a unified brand experience and delight consumers. This will be achieved by creating extraordinary entertainment that inspire to transcend the ordinary.

Punit Goenka, managing director and chief executive officer, ZEEL, said, "Our chairman, Dr Subhash Chandra's vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world.

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