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Asianet to air silver jubilee celebration event on 9 Dec

on 04 December 2018
Asianet to air silver jubilee celebration event on 9 Dec

Star India’s Malayalam GEC Asianet will telecast the silver jubilee celebration event on 9 December at 7 pm. The channel had recently completed...

Sun TV acquires three animated series from Cyber Group Studios for Chutti TV

on 04 December 2018
Sun TV acquires three animated series from Cyber Group Studios for Chutti TV

Sun TV Network has acquired three animated series from French animation studio Cyber Group Studios for its Tamil kids channel Chutti TV. The three ani...

Star Sports 1 Telugu to launch on 7 December

on 04 December 2018
Star Sports 1 Telugu to launch on 7 December

Star Sports is all set to unveil its third regional channel after launching Star Sports 1 Hindi and Star Sports 1 Tamil. The next language market of f...

Athavan Play app has been launched

on 12 November 2018
Athavan Play app has been launched

Lyca's Athavan media has launched a new app on mobile devices, where all Lyca's own radio- and TV-channels and their news website is presented in one...

MIB gives permission to two new channels - Khalsa and Nireekshana TV

on 10 November 2018
MIB gives permission to two new channels - Khalsa and Nireekshana TV

The Ministry of Information and Broadcasting (MIB) after being lenient for couple of months in awarding channel licenses, is back to being strict. In...

ZEE5 partners Publicis Capital for global launch

on 10 November 2018
ZEE5 partners Publicis Capital for global launch

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL), has partnered with Publicis Capital to help drive its global s...

akarammagazine etrfmadd

heerutv showsOuch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month, issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SLRs 150,000 from SLRs 90,000 earlier.

The idea behind the move: push local creativity and production and ensure the propagation of the emerald isle’s culture and values.

The country’s creative community – including film and TV producers, actors - has for long been lobbying the government to levy a higher import tax on content.

Says a media observer: “The Sri Lankan market accounts for around six to seven per cent of Indian broadcasters and distributors global exports of TV and audiovisual content. With this 60 per cent tax imposition, broadcasters there are definitely going to take a hard look at their expense sheets and probably halve their imports. And this will impact exports from India which are likely also to fall.”

Over the past few years, Sri Lanka’s broadcasters have been increasing the import of popular shows from India and dubbing them in Tamil and Sinhalese. “In the case of some of them, Indian shows have made up to 20-50 per cent of their prime time programming,” says a private satellite TV executive.

Adds another Sri Lankan media observer: “People in Sri Lanka love quality programmes and when the content buyer is buying content from India or any other players the quality is guaranteed. All the imported programmes are always on top of the charts and local programmes are not doing that great.”

Sources reveal that Star Plus’ library show Yeh Hain Mohabbatein was amongst the most popular shows on one of the Sri Lankan channels.

Adds the observer: “With duties being imposed at the rate of SL Rs150,000 for a maximum of a four part programme slot of two hours, with each show being of 30 minutes duration, SL broadcasters will have to perforce give a boost to the sagging SL production sector. (The second four part slot will attract a penalty of SL Rs 250,000 and SL Rs 350,000 for anything beyond that.”

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