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Sun TV to relaunch ‘Sun Life’ for general entertainment

on 03 October 2018
Sun TV to relaunch ‘Sun Life’ for general entertainment

Stung by falling viewership, the Sun group is getting combative with investments into fresh content. It is relaunching Sun Life as a second GEC (gener...

New Tamil channels on Lyca TV

on 22 September 2018
New Tamil channels on Lyca TV

Lyca TV has added some new channels on their IPTV box. The latest additions are; Pakalavan TV, Murugan TV, Bakthi TV, Netrikgun TV, Channel Three Sixt...

Colors Kannada Cinema to debut on 24 Sep with 450 movie titles

on 22 September 2018
Colors Kannada Cinema to debut on 24 Sep with 450 movie titles

Armed with a library of 450 film titles Viacom18’s Kannada movie channel Colors Kannada Cinema will debut on 24 September 2018. After Rishtey Ci...

MIB orders CVR Health to go off air for code violation

on 17 September 2018
MIB orders CVR Health to go off air for code violation

A health channel named CVR Health had telecast a show named ‘healthy nights’ in 2016 that was considered unsuitable for the television aud...

Kannada Telugu priority markets for Star Sports

on 05 September 2018
Kannada Telugu priority markets for Star Sports

When it comes to sporting events, Star India and its sports bouquet Star Sports, has been at the forefront for the last couple of years. Event after e...

Viacom18 to launch Kannada movie channel

on 05 September 2018
Viacom18 to launch Kannada movie channel

Viacom18, the 51:49 joint venture (JV) between TV18 and Viacom, is planning to launch a Kannada movie channel Colors Kannada Cinema. The pay channel h...

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heerutv showsOuch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month, issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SLRs 150,000 from SLRs 90,000 earlier.

The idea behind the move: push local creativity and production and ensure the propagation of the emerald isle’s culture and values.

The country’s creative community – including film and TV producers, actors - has for long been lobbying the government to levy a higher import tax on content.

Says a media observer: “The Sri Lankan market accounts for around six to seven per cent of Indian broadcasters and distributors global exports of TV and audiovisual content. With this 60 per cent tax imposition, broadcasters there are definitely going to take a hard look at their expense sheets and probably halve their imports. And this will impact exports from India which are likely also to fall.”

Over the past few years, Sri Lanka’s broadcasters have been increasing the import of popular shows from India and dubbing them in Tamil and Sinhalese. “In the case of some of them, Indian shows have made up to 20-50 per cent of their prime time programming,” says a private satellite TV executive.

Adds another Sri Lankan media observer: “People in Sri Lanka love quality programmes and when the content buyer is buying content from India or any other players the quality is guaranteed. All the imported programmes are always on top of the charts and local programmes are not doing that great.”

Sources reveal that Star Plus’ library show Yeh Hain Mohabbatein was amongst the most popular shows on one of the Sri Lankan channels.

Adds the observer: “With duties being imposed at the rate of SL Rs150,000 for a maximum of a four part programme slot of two hours, with each show being of 30 minutes duration, SL broadcasters will have to perforce give a boost to the sagging SL production sector. (The second four part slot will attract a penalty of SL Rs 250,000 and SL Rs 350,000 for anything beyond that.”

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