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Test transmission of IBC Siluvai TV has started

on 09 June 2018
Test transmission of IBC Siluvai TV has started

London Tamil Media Ltd. has launched their 5th channel, IBC Siluvai. The channel is about Christianity and it is possible to watch the test transmissi...

Athavan Radio & TV moving to a new frequency on Eurobird

on 09 June 2018
Athavan Radio & TV moving to a new frequency on Eurobird

Athavan Radio and Athavan Radio have started free-to-air on a new frequency on Eurobird 9B (9 degree East): 11823, Horizontal, SR 27500 and fec 3/4. T...

Gemini TV to launch dance reality show Rangasthalam

on 09 June 2018
Gemini TV to launch dance reality show Rangasthalam

Sun TV Network’s Telugu channel, Gemini TV, today, will launch a dance show named Rangasthalam. This 1 hour biweekly show will be hosted by actr...

Reliance Big TV is now offering free set top boxes at these post offices across India

on 09 June 2018
Reliance Big TV is now offering free set top boxes at these post offices across India

The HD HEVC Set-Top-Box offered by Reliance Big TV comes loaded with features such as scheduled recording, HDMI port, USB port, recording and viewing...

Tamilan TV Europe now available live through app and website

on 02 June 2018
Tamilan TV Europe now available live through app and website

Tamilan TV from India, which has been broadcasting from India for several years, launched in Europe in February this year (2018) on Eurobird 9B (9 deg...

IBC Tamil is going to launch a new IPTV box called Vadali

on 30 May 2018
IBC Tamil is going to launch a new IPTV box called Vadali

It came as a surprise when Lebara Play was sold to Yupp TV - also for London Tamil Media Ltd. from UK, which channels were exclusively only available...

akarammagazine etrfmadd

heerutv showsOuch! India's content syndication executives are yelping in pain. Sri Lanka’s (SL) finance & mass media minister Mangala Samaraweera, earlier this month, issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SLRs 150,000 from SLRs 90,000 earlier.

The idea behind the move: push local creativity and production and ensure the propagation of the emerald isle’s culture and values.

The country’s creative community – including film and TV producers, actors - has for long been lobbying the government to levy a higher import tax on content.

Says a media observer: “The Sri Lankan market accounts for around six to seven per cent of Indian broadcasters and distributors global exports of TV and audiovisual content. With this 60 per cent tax imposition, broadcasters there are definitely going to take a hard look at their expense sheets and probably halve their imports. And this will impact exports from India which are likely also to fall.”

Over the past few years, Sri Lanka’s broadcasters have been increasing the import of popular shows from India and dubbing them in Tamil and Sinhalese. “In the case of some of them, Indian shows have made up to 20-50 per cent of their prime time programming,” says a private satellite TV executive.

Adds another Sri Lankan media observer: “People in Sri Lanka love quality programmes and when the content buyer is buying content from India or any other players the quality is guaranteed. All the imported programmes are always on top of the charts and local programmes are not doing that great.”

Sources reveal that Star Plus’ library show Yeh Hain Mohabbatein was amongst the most popular shows on one of the Sri Lankan channels.

Adds the observer: “With duties being imposed at the rate of SL Rs150,000 for a maximum of a four part programme slot of two hours, with each show being of 30 minutes duration, SL broadcasters will have to perforce give a boost to the sagging SL production sector. (The second four part slot will attract a penalty of SL Rs 250,000 and SL Rs 350,000 for anything beyond that.”

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