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Reliance Jio to Offer SD and HD Channels at Rs 400 Under JioHomeTV

on 16 April 2018
Reliance Jio to Offer SD and HD Channels at Rs 400 Under JioHomeTV

JioHomeTV, this is one of the upcoming services from the high-flying telecom operator Reliance Jio. As per the available information, Reliance Jio wil...

Prasar Bharati's policy on DD Free Dish to be out soon

on 16 April 2018
Prasar Bharati's policy on DD Free Dish to be out soon

The suspense surrounding Prasar Bharti's policy on its free direct-to-home (DTH) platform is likely to end soon. The pubcaster has told the Telecom Di...

IBC Tamil TV channels now at Yupp TV

on 01 April 2018
IBC Tamil TV channels now at Yupp TV

London Tamil Media Ltd.'s channels, IBC Tamil TV, IBC Music, IBC Comedy and IBC Bakthi have now been added to Yupp TV's IPTV platform. When Lebar...

Lebara Play taken over by Yupp TV

on 29 March 2018
Lebara Play taken over by Yupp TV

Lebara Play - a leading Tamil IPTV provider, has been sold to another leading South Asian IPTV-provider, Yupp TV. The take-over was announced through...

TLC to target Tamil, Telugu markets

on 22 March 2018
TLC to target Tamil, Telugu markets

The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the...

Living Foodz to add Tamil feed in FY 18-19

on 22 March 2018
Living Foodz to add Tamil feed in FY 18-19

The flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in finan...

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yupptvGlobal leader for South-Asian content, YuppTV powers Aastha Group’s TV Channels (Aastha, Aastha Bhajan, Vedic & Arihant) voyage into the world of OTT. Aastha, the pioneer spiritual and cultural brand will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs.

Aastha mobile app was launched today by Param Pujya Swami Ramdev Ji Maharaj and Shraddhey Shree Acharya Bal Krishan Ji. On this occasion, Swami Ji stated that it's the beginning of a new era in the journey of Aastha the leading Indian Channel on spirituality and natural wellness through Yoga and Ayurveda. “Aastha” App would bring people across the world closer to Indian spirituality and meditation. Now, one can watch their favourite programs of previous nine days on “Aastha” Mobile App. anytime anywhere, as per their convenience.

Extending the words of Swami Ramdev Ji, Shraddhey Balkrishan Ji said that the “Aastha” Mobile app would play a huge role in connecting the younger generation across India and the world with the Indian spiritual value-based system and help them enrich their lives spiritually, mentally and physically.

Commenting on the association, Mr Uday Reddy, Founder & CEO of YuppTV said, “We are glad to associate with Aastha channel and expedite its reach across digital channels via our multi-screen white-labelled video platform. While the channel promotes spirituality and culture amongst the youth and elderly alike, our white labelled OTT Platform will ensure the channel’s direct reach and accessibility to the users.”

Elucidating upon the partnership, Pramod Joshi, CEO of Aastha TV added, “The present-day user is equipped with digital mediums, smartphones and tablets and their viewing habits have changed. Hence, it is important for us to be present where our users are and make it convenient for them to watch our content and have a direct connection with them. We thank YuppTV’s white-labelled OTT Platform for helping us successfully navigate through the world of OTT and make Aastha Channels directly accessible to users via iOS and Android mobile apps, websites and connected TVs.”

Click here to read the full story.

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