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livingfoodzThe flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in financial year 2018-19.

Speaking to Indiantelevision.com, Living Foodz COO Shaurya Mehta said that the network, Living Network, was exploring feeds in southern languages. “There is strong potential for having a feed in Tamil. It will be around the coming financial year."

The channel was launched in September 2015 and garnered great traction in its opening week, topping the charts in the food and lifestyle space according to Broadcast Audience Research Council data. Even in the latest week 9 of 2018, Living Foodz has maintained its leadership with 1206 (000) impressions.

When asked whether lifestyle channels should market themselves more in order to create a buzz around their programming, Mehta said that the question was about effectiveness. Speaking in relation to the network, he pointed out that the network undertook adequate representation. “What we do is adequate representation in terms of new content created and the show that is being launched. We do market the shows a lot. By and large, we have seen a great response in term of marketing efforts," he added.

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