Sun TV Network’s Telugu channel, Gemini TV, today, will launch a dance show named Rangasthalam. This 1 hour biweekly show will be hosted by actress Anasuya Bharadwaj and will come on air at 9:30 pm. The dance show is named after a recent blockbuster movie and will have 12 stalwarts dancing on hit songs. The show will have OXO, Rexona, HUL and K L Fashions as the main sponsors.
Commenting on the marketing strategy for the show Gemini TV channel head G. Kashinath said,” We have 360 degree campaign. So we are promoting it across mediums- print ads, outdoor hoardings, social media and radio as well. Our main focus will be promoting on social media as we feel that we can reach to a large number of audience through this medium”.
The curtain raiser episode will feature special dance performances by celebrity participants like Aditi Myakal, Gowri Munjal, Madhavilatha and Mannara Chopra, whose performances have already been shot.
Click here to read the full story.