When it comes to sporting events, Star India and its sports bouquet Star Sports, has been at the forefront for the last couple of years. Event after event has been bagged by the network, beating not just broadcasters but even the likes of Facebook.

Shifting away from cricket, focus on other sports has grown in recent times. But yet, cricket remains important. This Asia Cup, Star Sports is very bullish about regional languages and plans to increase its reach by launching a couple of channels more in Kannada, Telugu and Marathi languages.

The sports bouquet of Star India has increased to 13 channels with the recent announcement of Star Sports 3 launching on 15 September 2018. With the growth of football, it sees merit in dedicating much of the new channel for it.

Indiantelevision.com caught up with Star Sports CEO Gautam Thakar to talk about its plans for Asia Cup and the upcoming tournaments. Though he is all smiles with the response from advertisers, the aim is still to drive up regional areas as well as overall consumption.

Click here to read the full story.