Armed with a library of 450 film titles Viacom18’s Kannada movie channel Colors Kannada Cinema will debut on 24 September 2018. After Rishtey Cineplex, Colors Kannada Cinema will be the second channel in the movie genre.
With its brand philosophy of Mane Maneya Chitramandira (Har Ghar Ka Theatre), Colors Kannada Cinema has been positioned as a family entertainment movie channel. The channel will air a mix of iconic classics, blockbusters, award-winning and latest films across genres like romance, action, comedy, mythology, thriller, and drama.
A health channel named CVR Health had telecast a show named ‘healthy nights’ in 2016 that was considered unsuitable for the television audience for which it was asked to go off air for three days with effect from 8-11 September 2018.
In a bid to attract audiences, the channel aired various films songs abundant with scenes that objectified women as well as movie clips that contained lovemaking scenes that were highly obscene and found unsuitable for telecast.
When it comes to sporting events, Star India and its sports bouquet Star Sports, has been at the forefront for the last couple of years. Event after event has been bagged by the network, beating not just broadcasters but even the likes of Facebook.
Shifting away from cricket, focus on other sports has grown in recent times. But yet, cricket remains important. This Asia Cup, Star Sports is very bullish about regional languages and plans to increase its reach by launching a couple of channels more in Kannada, Telugu and Marathi languages.
Viacom18, the 51:49 joint venture (JV) between TV18 and Viacom, is planning to launch a Kannada movie channel Colors Kannada Cinema. The pay channel has been priced at Rs 1 under the new tariff regime.
Colors Kannada Cinema will deepen Viacom18’s presence in the Karnataka market. The company’s Colors Kannada is a market leader. Viacom18 further strengthened its grip on the market by launching a second GEC named Colors Super.