Viacom18 has forayed into yet another regional language with the launch of Colors Tamil on 19 February 2018. Within 10 days, the network claims to have garnered positive response from the viewers on social media, advertisers and the agencies.
Viacom18 head-regional entertainment Ravish Kumar, in an interaction with Indiantelevision.com, says that among Kannada, Marathi, Gujarati, Bengali and Odia, Kannada GEC market has more than 30 per cent share of the market share.
Viacom18 already has five general entertainment channels in regional languages under the name Colors, Tamil is the another language that the network is betting on with crossed fingers. The region has a strong TV broadcast market, one of the biggest in the country.
The Mukesh Ambani majority owned Viacom18 is firing ahead on two regional markets: Kannada and Bangla. Its flanking Kannada GEC Colors Super is all charged up to roll out eight show come 11 June, while Colors Bangla is unveiling a new season of the Who Wants to be a Millionaire format - Ke Hobe Banglar Kotipoti.
The reason: the channel's management is hoping to build up on the momentum the two have been gathering. While Colors Super has grown by 280 per cent in terms of reach and viewership in just the past year, Colors Bangla has seen its viewership double while its reach has gone up from 28 per cent to 40 per cent and its share has leapfrogged to eight per cent. So much so that it ranks third in the regional pecking order after Colors Kannada and Colors Marathi for Viacom18.
Balaji Telefilms Ltd’s digital venture ALTBalaji has entered into a partnership with YuppTV. Users across the globe will be able to enjoy easy access to ALTBalaji’s premium content on YuppTV platform.
The latest development will allow the diaspora and international audiences to enjoy the big screen experience provided by YuppTV along with convenient access to their favourite shows and movies by ALTBalaji. YuppTV users will also have at their disposal popular movies like Lootera, Love Sex Aur Dhokha, Shor in the City, Shootout at Wadala, Ek Thi Daayan, and more.