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zee5ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd (ZEEL), has partnered with Publicis Capital to help drive its global strategy.

One month into its soft launch in 190+ countries, ZEE5 has moved into an overdrive entrusting Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand will be handled by the agency’s Mumbai office.

viacom18Viacom18 has announced a series of senior level hires for its regional TV cluster, bolstering its creative and content capabilities ahead of its plans to fortify its position across markets.

Viacom18 head regional TV network Ravish Kumar said, “Regional is a big growth driver for Viacom18 as a network. The challenge, as well as the opportunity, lies in the diversity that regional as a space demands. While the different businesses of the organisation synergise to produce great content, each region and role require talented and committed people who understand the nuances typical to their regions. Each of the leaders, who have joined our regional entertainment space, is a stalwart in his/her space and role. I am excited that together, we can further strengthen our offering to our discerning viewers.”

sundirectSun Direct, the satellite TV service from Sun TV group, has started offering the cheapest high-definition channel packages in India.

The DTH service, which used to offer HD channels only as part of ‘base packs’ that came with a large number of standard-definition channels, has now started offering smaller packs comprising only HD channels.

zeekannadaZee Kannada has unveiled a new brand identity and launched its HD version. The launch took place in a grand ceremony at the Zee Kutumba Awards 2018.

Based on the insights from extensive consumer research, Zee Kannada understood that the Kannadiga woman has always been nurturing and caring, but her canvas of expression for ages was limited to a homemaker. The network has revealed its new brand proposition, 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”, to inspire viewers, especially women, to take initiatives and rise above circumstances to craft their own destiny.