Lyca's Tamil general entertainment channel, Athavan TV, which is available on Eurobird 9B (9 degree East) satellite in Europe and Middle East, has changed its on-screen logo and channel ID presentation. Now the rising sun is appearing more simple and animated without of the blue background circle box which was hiding Puthuyugam TV logo . Among Tamil TV-channels, Athavan TV is said to have a very beautiful logo. A HD-version of the channel has also been launched.
Trademark filings have given a peek into dozens of upcoming channels planned by broadcasting companies such as Star India, Zee Entertainment and Sun TV.
According to trademark filing data made available by Quickcompany.in, Zee Entertainment is planning to launch around a dozen new channels, while Star India is planning around ten new launches and Sun TV eleven.
All India Anna Dravida Munnetra Kazhakam, the party of the late chief minister J Jayalalitha, has unveiled the names and emblem of the four television channels that it is planning to start.
The general entertainment channel will be called ‘J TV’. In addition, there will be three channels focused on music (MusicJ), Movies (MoviesJ) and News (NewsJ).
The website of the news channel will be ‘newsj.tv‘, which just has a home page as of now. The channels are expected to start broadcasting in the next three months, and behind-the-scenes work, including recruitment, has been going on for several months.
Network18 has unveiled a new and common identity for all group news channels, which will be seen across the news stable, and a pledge to focus on and highlight more Indian languages.
Commenting on the launch, Network18 chairman Adil Zainulbhai said, “As regional markets deepen and the hunger for vernacular news continues to rise inexorably, we have carried our strengths into multiple linguistic geographies through new regional channels and digital properties. Our portfolio of national channels across news genres provides us a platform that places us at a substantial advantage versus competitors.” In short: the reach is the strength.