Lebara Play - a leading Tamil IPTV provider, has been sold to another leading South Asian IPTV-provider, Yupp TV. The take-over was announced through Lebara Play today with a general message, where Lebara Play is thanking all subscribers and their support, and that Lebara Play now becomes Yupp TV.
All set-top-boxes from Lebara Play will be migrated to Yupp TV through an update, which is nescessary to do to continue watching TV-channels from Yupp TV. The update has to be done before 19th April and after that it will not be possible to use Lebara Play service.
The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target the Tamil and Telugu markets.
Speaking to Indiantelevision.com, Discovery Networks Asia Pacific VP premium and digital networks Zulfia Waris said, “We are particularly keen on the Tamil and Telugu languages.” She adds that the languages are in the pipeline and no specific launch date has yet been decided.
The flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in financial year 2018-19.
Speaking to Indiantelevision.com, Living Foodz COO Shaurya Mehta said that the network, Living Network, was exploring feeds in southern languages. “There is strong potential for having a feed in Tamil. It will be around the coming financial year."
Lyca's Tamil general entertainment channel, Athavan TV, which is available on Eurobird 9B (9 degree East) satellite in Europe and Middle East, has changed its on-screen logo and channel ID presentation. Now the rising sun is appearing more simple and animated without of the blue background circle box which was hiding Puthuyugam TV logo . Among Tamil TV-channels, Athavan TV is said to have a very beautiful logo. A HD-version of the channel has also been launched.