Tamilan TV from India, which has been broadcasting from India for several years, launched in Europe in February this year (2018) on Eurobird 9B (9 degree East): 11881, Vertical, SR 27500 and fec 2/3. The channel is available free-to-air on Eurobird satellite along with IBC Tamil TV, Athavan TV, Holy God, NLM TV and the pay-TV channel Star Vijay TV.
It came as a surprise when Tamilan TV launched in Europe on satellite in a time where many European based Tamil radio- and TV-channels were leaving satellite transmission to only be online based channels. It was expected that the channel would only be available temporary in Europe, but now it seems to be that the channel is making a more permanent stay in Europe.
It came as a surprise when Lebara Play was sold to Yupp TV - also for London Tamil Media Ltd. from UK, which channels were exclusively only available through Lebara Play. IBC Tamil TV, IBC Tamil Radio and IBC websites were all advertising for Lebara Play. When Lebara Play was transformed into Yupp TV platform, it took some days before IBC channels (IBC Tamil TV, IBC Music, IBC Comedy and IBC Bakthi) became available on Yupp TV and first the channels were only available for Yupp TV subscribers in Europe. Now IBC channels are available in most regions of the world through Yupp TV.
Viacom18 has forayed into yet another regional language with the launch of Colors Tamil on 19 February 2018. Within 10 days, the network claims to have garnered positive response from the viewers on social media, advertisers and the agencies.
Viacom18 head-regional entertainment Ravish Kumar, in an interaction with Indiantelevision.com, says that among Kannada, Marathi, Gujarati, Bengali and Odia, Kannada GEC market has more than 30 per cent share of the market share.
Viacom18 already has five general entertainment channels in regional languages under the name Colors, Tamil is the another language that the network is betting on with crossed fingers. The region has a strong TV broadcast market, one of the biggest in the country.
The Mukesh Ambani majority owned Viacom18 is firing ahead on two regional markets: Kannada and Bangla. Its flanking Kannada GEC Colors Super is all charged up to roll out eight show come 11 June, while Colors Bangla is unveiling a new season of the Who Wants to be a Millionaire format - Ke Hobe Banglar Kotipoti.
The reason: the channel's management is hoping to build up on the momentum the two have been gathering. While Colors Super has grown by 280 per cent in terms of reach and viewership in just the past year, Colors Bangla has seen its viewership double while its reach has gone up from 28 per cent to 40 per cent and its share has leapfrogged to eight per cent. So much so that it ranks third in the regional pecking order after Colors Kannada and Colors Marathi for Viacom18.