When it comes to sporting events, Star India and its sports bouquet Star Sports, has been at the forefront for the last couple of years. Event after event has been bagged by the network, beating not just broadcasters but even the likes of Facebook.
Shifting away from cricket, focus on other sports has grown in recent times. But yet, cricket remains important. This Asia Cup, Star Sports is very bullish about regional languages and plans to increase its reach by launching a couple of channels more in Kannada, Telugu and Marathi languages.
Viacom18, the 51:49 joint venture (JV) between TV18 and Viacom, is planning to launch a Kannada movie channel Colors Kannada Cinema. The pay channel has been priced at Rs 1 under the new tariff regime.
Colors Kannada Cinema will deepen Viacom18’s presence in the Karnataka market. The company’s Colors Kannada is a market leader. Viacom18 further strengthened its grip on the market by launching a second GEC named Colors Super.
Lyca has rebranded its music channels, Lyca TV Music HD and Lyca TV Classic, to Athavan Music and Athavan Classic. Both channels are available through Lyca TV IPTV box and Lyca TV Music was also available for free on the channel's website, www.lycatvmusic.com, which is now redirecting to www.athavantv.com. Lyca TV Music's facebook page has also been closed down due to the changes.