The groundswell of serving Indian audiences with regional content has now proved to be a battlefield. Broadcasters are realising the potential in the southern areas of India. Days after Living Foodz decided to add southern language feeds, Discovery Networks-owned TLC is all set to target the Tamil and Telugu markets.
Speaking to Indiantelevision.com, Discovery Networks Asia Pacific VP premium and digital networks Zulfia Waris said, “We are particularly keen on the Tamil and Telugu languages.” She adds that the languages are in the pipeline and no specific launch date has yet been decided.
The flavours of regional India have not failed to touch food channels. In a bid to tap this market, Living Foodz plans to launch a Tamil feed in financial year 2018-19.
Speaking to Indiantelevision.com, Living Foodz COO Shaurya Mehta said that the network, Living Network, was exploring feeds in southern languages. “There is strong potential for having a feed in Tamil. It will be around the coming financial year."
Lyca's Tamil general entertainment channel, Athavan TV, which is available on Eurobird 9B (9 degree East) satellite in Europe and Middle East, has changed its on-screen logo and channel ID presentation. Now the rising sun is appearing more simple and animated without of the blue background circle box which was hiding Puthuyugam TV logo . Among Tamil TV-channels, Athavan TV is said to have a very beautiful logo. A HD-version of the channel has also been launched.
Trademark filings have given a peek into dozens of upcoming channels planned by broadcasting companies such as Star India, Zee Entertainment and Sun TV.
According to trademark filing data made available by Quickcompany.in, Zee Entertainment is planning to launch around a dozen new channels, while Star India is planning around ten new launches and Sun TV eleven.