If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD channel for its GEC.
The rationale behind the revamp and the launch of HD channel was the changing mindsets of the ambitious Kannadiga wanting to break free from things that are holding them back in life, wanting to thrive and become the architect of their own lives. Building on the consumer sentiment, a new brand proposition 'Bayasid'dha Bāgilu Tegiyōṇa', which translates to “Open Doors to Possibilities”, was planned to inspire women to rise above their circumstances and craft their own destiny.
Star India’s Malayalam GEC Asianet will telecast the silver jubilee celebration event on 9 December at 7 pm. The channel had recently completed 25 years of operation.
The occasion was celebrated with a special start night in presence of prominent celebrities across South India.
Sun TV Network has acquired three animated series from French animation studio Cyber Group Studios for its Tamil kids channel Chutti TV. The three animated series are ‘Tales of Tatonka’, ‘G-Fighters’, and ‘Animalia’.
Sun TV Network will start broadcasting these series before the end of the year in India and Sri Lanka.
Star Sports is all set to unveil its third regional channel after launching Star Sports 1 Hindi and Star Sports 1 Tamil. The next language market of focus for the company is Telugu and the channel will go on air on 7 December 2018 i.e. Friday, a source close to development informed Indiantelevision.com. As the Vizag leg of Pro Kabaddi League (PKL) starts on 7 December at Rajiv Gandhi Indoor stadium.