The current ruling government of Tamil Nadu has decided to launch its own news channel and newspaper to propagate government schemes.
The matter was decided at a party legislators’ meeting chaired by All India Anna Dravida Munnetra Kazhagam (AIADMK)chief minister Edappadi K Palaniswami and deputy CMO Panneerselvam.
Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just mainstream TV broadcasters but even smaller players exponentially increased their consumer engagement on digital.
Viewership increased as data cost decreased. Consumers were entertained and content makers got a boost to create fresh stories. The online content library was flooded with genres like comedy, thriller, drama, romance, rom-com, suspense, action, humour, reality, etc.