In the late eighties, a scrawny young man returned to India from the US having completed his MBA from the University of Scranton. He had lights in his eyes, fascinated as he had become by television in the US during his management freshman and graduation days.
But television in India was a domain restricted to only state-owned Doordarshan. For a while, he dabbled in the print media that his family owned but the lure of the moving image proved too strong. So, he did the next best thing: he started producing a video magazine in Tamil.
Despite having substantial share across all markets in South India, direct-to-home (DTH) operator Dish TV is currently focusing on Tamil Nadu as the market there affords a big pay TV opportunity. Moreover, the state is also going through digitisation, which has created more avenues for DTH players to increase their subscriber base in the state.
Recently, Dish TV announced a plan to come up around 30 popular Tamil channels on its platform with an aim to leave customers with wider choice. In an interaction with Indiantelevision.com, Dish TV India SVP marketing Sukhpreet Singh said that Tamil Nadu has always been important for the company and is one of the top markets for the company.
JioHomeTV, this is one of the upcoming services from the high-flying telecom operator Reliance Jio. As per the available information, Reliance Jio will offer Standard-Definition (SD) channels at Rs 200 and SD+HD channels at Rs 400, but what’s this service actually? Is it the Jio DTH service which was rumoured for a long time as ‘Will Be Launched Soon?’ And we don’t think that the JioHomeTV service is the much-hyped Jio DTH service as we confirmed the same via the company’s customer care team, local Reliance Digital Stores. So, it’ safe to assume that Jio DTH service is not going to launch anytime soon.
The suspense surrounding Prasar Bharti's policy on its free direct-to-home (DTH) platform is likely to end soon. The pubcaster has told the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) that it will come out with a new policy for DD Free Dish in a few weeks.
Prasar Bharti made this submission before the tribunal that is hearing petitions filed by broadcasters against Doordarshan’s decision to scrap slot auctions without putting in place a new policy.