Sony Yay recently turned two and claimed to have grown twofold in both viewership as well as market share. The channel now has plans to add regional feeds.
“As we already have seven languages in our bouquet, we have plans to add more in the near future,” said Sony Yay programming head Ronojoy Chakraborty. Not only this, but the channel’s plan is to also curate content primarily for the digital platforms. “We are planning a lot of content for digital platforms. We are planning short forms, shows and spinoffs of the characters that we already have. We are building our content that is only meant for digital,” he added.
Some in the industry have urged creators to look at the pre-school kids space but Sony Yay feels that monetisation and viewership are challenges to overcome since BARC does not provide viewership cuts for the age group of 0-2 years. Chakraborty revealed that the channel also has plans to create some series for pre-school audiences, but it is at a nascent stage right now.
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