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colorstamilHaving disrupted the Tamil Nadu market with its launch last year, Colors Tamil is planning to strengthen its footprint in the market that has strong players like Sun TV, Zee Tamil, and Star Vijay.

“We plan to strengthen our footprint in the Tamil Nadu market and become one of the top players with content that stands out and initiatives that are talked about,” said Colors Tamil business head Anup Chandrasekharan.

Asked about the one-year journey of the channel, Chandrasekharan said that the launch year of Colors Tamil has been challenging as well as encouraging.

In a challenging market dominated by Sun TV, Colors Tamil has managed to create a viewership base of 100 GRPs. However, the challenge for the channel is to increase its reach.

“We have created a viewership base of 100-120 GRPs purely on the back of fiction content, and a healthy TSV of one and half hours per week. While our growth has been positive, one of the key challenges has been increasing the reach of the channel which we are addressing through strengthening our distribution and reaching out to the viewers through multiple touch points,” he noted.

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