The Indian festival season is fast approaching and all major Hindi general entertainment channels (GECs) are pulling out new programming rabbits from their hats to lure in viewers.

What’s more, with brands loosening their purses considerably for advertising purposes during the festival season, fresh programming is the best way for broadcasters to offer them a big bang for their buck.

From Colors' Bigg Boss Season 9 to Sony's Power Couple, from Star Plus' Aaj Ki Raat Hai Zindagi to Zee TV's I Can Do That, broadcasters are adding muscle to their programming with star power because in a country like India, nothing works its charm better on the general public than Bollywood celebrities. So major A-list stars like Amitabh Bachchan, Salman Khan and Farhan Akhtar are prepping up to weave their magic on the small screen soon.

Be it in the fiction or non-fiction space, channels are trying hard to give exceptional shows to boost viewership. Firmly putting the saas-bahu sagas behind them, channels are now experimenting with content to stay ahead of the competition.

Hindi GECs like Star Plus, Colors, Zee TV, Life OK, Sab, Sony Entertainment Television (SET) as well as &TV have multiple new shows up their sleeves, which are slated to launch in the coming months.

Here's a look at the programming fireworks in store for the festive season across major Hindi GECs.

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