Sun TV, the Kalanithi Maran-promoted media group, saw its stock gain 3.9 per cent on the NSE as the Government-mandated digitisation deadline nears.

According to the Telecom Regulatory Authority's guidelines, cable TV-enabled households across the four metros

"We met the management of Sun TV and remain convinced that it will be a major beneficiary of mandatory digitisation. Also, market leadership in South India augurs well for ad revenue growth in the medium term," said a report from Enam.

The report also said that the Arasu deal would aid subscription revenue in the near term. The channel plans to move to 'pay' from 'free-to-air' after the first phase of mandatory digitisation, which would boost revenue.


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