Celebrating its silver jubilee at a grand event here on Saturday, India’s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo of its new digital platform Zee5, which is to be launched over the next few weeks.

Speaking during the Zee Rishtey Award, organised on Saturday and telecast on Sunday that was attended by the company bigwigs, television stars and a “3,400-strong Zee family”, ZEEL MD and CEO Punit Goenka said that not only Zee was the world’s “biggest joint family”, but is committed to keep entertaining and innovating over the next 25 years also, which is reflected in the new channel logo (tagline being `aaj likhenge kal’ or ‘we’ll write our future today’).

The stage was perfect to unveil a teaser of Zee group’s soon-to-be-launched new digital platform in the form of its logo. The OTT service, to be called Zee5, is a completely refreshed version of the group’s existing digital services and will ultimately subsume with itself the likes of dittoTv and Ozee. Incidentally, the digital platform logo was dedicated to Zee group chairman- founder-promoter and media baron-turned-Member of Parliament Subhash Chandra.

“The new identity (of Zee TV) is not an evolution, but a revolution of the belief of being stronger as one family. The new colour of the logo is a sign of transformation,” Goenka was quoted by Zee sibling and newspaper DNA as saying, adding, “Over the next few weeks, we will see the rollout of Zee5 across India and other global markets.”

ZEEL is a worldwide media brand offering entertainment and news content to diverse audiences. With a presence in over 172 countries and a reach of more than a billion people around the globe connecting in 19 languages, it is among the largest global content companies across genres, languages, and platforms, spanning presence across broadcasting, movies, music, live entertainment, digital and talent businesses.

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From the live logo transformation:
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New logo:
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New logo:
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First logo:
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