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Global leader for South-Asian content, YuppTV powers Aastha Group’s TV Channels (Aastha, Aastha Bhajan, Vedic & Arihant) voyage into the world of OTT. Aastha, the pioneer spiritual and cultural brand will be utilising YuppTV’s white-labelled video platform to be present across the digital world of web, mobile, and connected TVs.
Aastha mobile app was launched today by Param Pujya Swami Ramdev Ji Maharaj and Shraddhey Shree Acharya Bal Krishan Ji. On this occasion, Swami Ji stated that it's the beginning of a new era in the journey of Aastha the leading Indian Channel on spirituality and natural wellness through Yoga and Ayurveda. “Aastha” App would bring people across the world closer to Indian spirituality and meditation. Now, one can watch their favourite programs of previous nine days on “Aastha” Mobile App. anytime anywhere, as per their convenience.
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Yoga guru Baba Ramdev on Wednesday opposed high fees on devotional channels, adding that the government wants Rs 32 crore tax for telecasting TV channels such as Aastha, Arihant and Vedic.
He said that the government has been demanding Rs 1 lakh from them, following which he asked the government to not impose taxes on sadhus and saints.
"You are religious people, you love your country, you follow religion but we hope to get free from it, because then if people want to hear or see any baba's discourse live, baba would have to give one Lakh Rupees per day from his own pocket. A baba can't afford so much of money. The government wants Rs. 32 crore in total to show all the channels like Aastha and Vedic," said the Patanjali founder.
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London Tamil Media Ltd. from United Kingdom is going to open IBC Tamil media division in Jaffna in the northen part of the island known as Sri Lanka. Work is going on to prepare the media facilities for IBC Tamil media house in Jaffna before the opening on 31-01-2018 at 10 AM.
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The current ruling government of Tamil Nadu has decided to launch its own news channel and newspaper to propagate government schemes.
The matter was decided at a party legislators’ meeting chaired by All India Anna Dravida Munnetra Kazhagam (AIADMK)chief minister Edappadi K Palaniswami and deputy CMO Panneerselvam.
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Over-the-top (OTT) services were undoubtedly the centre of attraction in 2017. The boom in India’s internet users, mainly aided by the growth of Reliance Jio, ensured that OTT players got the right reception and target audience. Not just mainstream TV broadcasters but even smaller players exponentially increased their consumer engagement on digital.
Viewership increased as data cost decreased. Consumers were entertained and content makers got a boost to create fresh stories. The online content library was flooded with genres like comedy, thriller, drama, romance, rom-com, suspense, action, humour, reality, etc.