atnAsian Television Network International Limited (ATN) (TSX: SAT) Canada's largest South Asian broadcaster and distributor of World Class cricket, launched nine more impressive South Asian Channels on Rogers Cable today.

Aimed at Canada's growing South Asian community, the new channels will enhance Rogers' already strong offering of foreign and Canadian services in Hindi, Punjabi, Bengali and English.

"We are delighted to launch these top entertainment and news choices for our viewers," said Dr. Shan Chandrasekar, ATN's president and CEO. "They will bring value-added to our popular Canadian third-language services and help South Asians in Canada stay in touch with their roots, both with imported and local programming. ATN's association with Rogers dates back more than three decades and we are delighted that we now have 33 of our compelling channels on Canada's most popular cable system."

The new services are:

ZOOM : A true Bollywood insider, zoOm brings to its viewers one of its kind offering of the industry via hottest entertainment stories, big shows, movies, trends and celebrity interviews every day. The channel of choice for urban India, zoOm appeals to every film lover's information needs on the enigmatic world of Hindi Cinema. Nothing sells like Bollywood in India and zoOm is the only channel that connects over 80 percent of urban Indian households to 100% Bollywood.

TIMES NOW is India's most watched general English news channel that is devoted to providing pure and relevant news to its viewers around the clock. TIMES NOW has attained the leadership position by successfully delivering news to its viewers in a vivid and insightful manner, since its launch in January, 2006.

ATN MALAYALAM: ATN Malayalam is a Malayalam general interest channel from Kerala, India featuring movies, news, sports, dramas & religious programmes.

AATH: Sony Aath is a first-of-its-kind dedicated Bengali film channel. It's the only channel that offers complete, fun-filled movie experience; all day, all through the week in Bengali language.

SAB TV: SAB offers fresh, innovative and relevant mix of comedy based programming aimed at the young and old alike. Their shows tap into the gamut of emotions that are experienced by the entire family making SAB the first pure standalone comedy based channel.

PUNJJABI TV: Punjjabi TV is a channel with colors from every part of Punjab. Punjjabi TV brings into your homes a part of Punjab every day. With original shows, dramas, music, movies, chat shows, talk shows, entertainment and information at its best.

CHANNEL I BANGLA: Channel i is the first 24 hours a day digital Bangla channel launched in October 1, 1999. Channel i with the slogan "Hridoya Bangladesh" (means Bangladesh in its heart) has been acclaimed as one of the leading educational and entertainment Bangla channels.

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