Discovery Networks Asia-Pacific has added its seventh channel to its kitty with the launch of Discovery Channel Tamil in India. A dedicated 24-hour channel, it will target Tamil speaking viewers in Tamil Nadu and the rest of the country.

To commence from 15 August, Discovery Channel Tamil will feature programmes across various genres

Announcing the launch, Discovery Networks Asia-Pacific South Asia senior vice president and general manager Rahul Johri said, "The viewership pattern in Tamil Nadu and the rest of India is contrasting and demands customised product offerings. Our intensive research with the Tamil Nadu viewers has encouraged us to launch a dedicated new channel in their native language with focused programming. I am confident that both local and national advertisers targeting unique and quality audience will find the network a compelling advantage."

Adorning a new look, the network will have independent advertising inventory, thus allowing local Tamil Nadu advertisers to buy network's airtime. The network will also be a strong advertising platform for national brands targeting Tamil Nadu audience. This network will be available on both analogue and digital platforms.

With this launch, Discovery Networks has channels like Discovery Channel, Animal Planet, TLC, Discovery Science, Discovery Turbo, Discovery HD World and Discovery Channel Tamil.


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http://www.indiantelevision.com/headlines/y2k11/aug/aug82.php