Zee Entertainment Enterprises Ltd’s (Zeel) new Hindi general entertainment (GEC) channel &TV is all set to air the Indian edition of the internationalsinging reality show The Voice.

Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe.

With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is produced and adapted by Endemol in India and is slated to go on air this June.

The Voice is the purest form of a singing reality show where the contestants are chosen through blind auditions, only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped in mentors like Himesh Reshammiya, Mika, Shaan and Sunidhi Chauhan.

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