Hindi GEC channel Sahara One aims to strengthen its position in the ratings race armed with niche content and new packaging. Rebranded under the tagline ‘ Har Pal Manoranjan ‘, the channel is looking at mythology and crime as its USP. The channels new brand identity new brand statement statement and look will be kick started with a new crime show Masterminds, from 23 November onwards.

“When Trilogic Digital went into a Bulk Airtime Purchase and Distribution Agreement (BAPADA) agreement with Sahara One in April 2014, the channel didn’t have a distinct USP or what it stood for. Post which, we did an extensive research on what works for our target audience and who are watching us, and realised that we clearly needed a brand statement for the channel to be communicated to our viewers, and therefore the rebranding ensued,” informed Trilogic Digital Media Limited (TDML), COO, Shivani Jaisingh, giving a premise for the rebranding.

When it comes to the packaging, Sahara One has kept its design classy, while using bright colours that bring our a connect with its Indianness. Designed by Kolahoi Media, the trademark logo has a new look with a gamut of colours and the name of the channel in a new font. The multi-colour interface is a key component of the channel which personifies its identity and vibrancy. Right from promo bugs, transition windows, sponsor windows to the tickers, each element will propagate the brand philosophy of being fresh, innovative and progressive. Har Pal Manoranjan signifies the new brand promise of providing colossal entertainment.

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