Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.

This initiative of Zee Network has come as a boon to the entire television and production ecosystem, at a time when people have needed it the most, be it for medical expenses or basic necessities.

In the wake of shoots coming to halt, these funds have been of immense benefit to daily wage earners as it helps them make ends meet. The workers have also expressed gratitude towards the network for easing their burden in these troubled times.

“We are truly moved by the generosity and kindness that the channel has shown us in this time of crisis. All the crew members are thankful that Zee has stood by us and treated us like family. The aid provided by the channel has helped us manage our daily expenses. My family and I will always be grateful for the help extended to us by Zee”, said Senthil, a crew member of Zee Tamil’s fiction shows Sathya and Rajamagal.

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