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zeenetworkAfter a three-month-long drought of fresh television content, Hindi general entertainment channels have recently resumed broadcasting new episodes of their popular shows. Zee Entertainment Enterprises, Viacom18, Star India and Sony Pictures Networks have begun airing two to three hours of new content daily during prime time. Broadcasters had started airing original episodes of regional shows since late May, in markets like Karnataka, Tamil Nadu and Odisha.

Broadcasters are now faced with the uphill task of wooing advertisers back to their channels, without any significant freebies or discounts.

zeetamilComplying with the directives issued by the Tamil Nadu State government, Zee Tamil has resumed shoots of the fiction shows. The viewers of Zee Tamil can expect original content and hit the resume button on the journeys of their favourite characters from 27 July.

As an initiative to spread cheer and positivity among their viewers, Zee Tamil has also launched a digital and on-air comeback campaign with the tagline ‘Idhaythal inaivom, idhaiyum kadapom’– which translates to - if we come together in spirit, this too shall be overcome.

ithazhtntrOn July 10th around 08.15 TNTR (Tamil Network TV & Radio) is launching their live Ithazh TNTR Radio and Ithazh TNTR TV on their website www.ithazhtntr.media. Currently Ithazh TNTR has been broadcasting some recorded programmes through their Facebook page, but from July 10th they are launching a website for listeners and viewers. Ithazh TNTR is operating from France and is run by Anusuja Anantharooban, who is a very wellknown presenter who has worked for the popular TTN Tamil TV from Paris until the channel was forced to close down in May 2007. 

zeeteluguZee Telugu presents its content resumption strategy with gripping plots of its marquee shows. As the world battles the novel pandemic by adopting social distancing, Zee Telugu continues to innovate unique and engaging content for its audience.

It is ‘Wedding week’ on Zee Telugu, where the viewers will witness a turning point in the lives of Saraswathi in No.1 Kodalu and Nayani in Trinayani. Both the shows have cultivated a huge fan following in a short span of time, owing to their fast-paced storylines and the palpable chemistry between the lead couples waiting to blossom into love.

mipThe Information and Broadcasting (I&B) Ministry has proposed bringing under its purview the contents being streamed on the several over-the-top (OTT) platforms, said a top ministry official said on Tuesday. At present, OTT platforms that are digitally streamed falls under the domain of the Ministry of Information and Technology (IT). "OTT being a digital platform will fall under the purview of the Ministry of IT but now we are proposing a decision that the content should fall within the purview of I&B ministry," said Ministry of Information and Broadcasting Secretary Amit Khare.

jiofiberWhile the world is still battling the effects of the pandemic and the resulting shutdowns and restrictions, ZEE5 has risen to the occasion to keep all those at home constantly entertained. With constant innovations and upgrades, the Super-App has been ceaselessly leading digital transformations to create a wholesome entertainment ecosystem that caters to each segment of their diverse audience.

Furthering these efforts, ZEE5 now offers its premium subscription to JioFiber users. This complimentary subscription to ZEE5’s premium content is available to new as well as existing JioFiber users on Silver plan and above.

malayalamgecAfter months of standstill, GECs across some states have been permitted to resume indoor shooting of serials with strict guidelines. Regional channels are slowly treading the path to normalcy, Malayalam GECs being one.

Malayala Manorama Television COO Satheesh PR shares, “Traditionally, most Malayalam fiction has been indoors. There are some arrangements through the government-owned Chitranjali studios to enable outdoor shoot in a controlled environment and we have a large studio floor of our own which will be put to use for non-fiction with all the guidelines being followed.

"MMTv has been fortunate to have been managing a profitable business with a fairly decent-sized team. While the entire industry is facing a cash crunch, I don't think the channel's focus being regional might alter the issue.”

zeeteluguZee Telugu continued to provide ardent viewers with non-stop entertainment in the comfort of their homes with a focus on adhering to the government guidelines to maintain safety during the Covid2019 pandemic, by providing fresh episodes of Queen. Maintaining precautionary measures successfully resulted in allowing channel shooting to resume by continuing to adopt necessary precautions. Zee Telugu is going to air the fresh episodes from 22 June 2020.

astroMalaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Astro Indian channel business vice president Marc Lourdes said, “As we continue to offer customers relevant, high-quality entertainment, we are excited to introduce more HD content from 1 June. Astro Vaanavil HD (CH 201) will offer Astro and NJOI customers a better viewing experience along with new series – Tamiletchumy and Nalam Ariya Aaval, as well as more local Tamil movies, telemovies, short films, and, local Malayalam and Telugu dramas are in the pipeline.”

zeesouthclusterZee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.

This initiative of Zee Network has come as a boon to the entire television and production ecosystem, at a time when people have needed it the most, be it for medical expenses or basic necessities.

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