Media tycoon Kalanithi Maran-owned broadcaster Sun TV is planning to invest around Rs 300-400 crore in the movie business and another Rs 200 crore in SunNxt, the company's OTT platform.

With gradual opening of theatres in the short term, Sun TV is planning to push the pedal in the movies business.

During the analyst call, company's management said that they would be investing in some big ticket movies, which will feature actors including Rajanikanth, Dhanush, Suriya and Vijay among others. Sun is planning for eight big budget movie releases starting from January 2021 till next Diwali.

The company plans to recover the entire cost of the movies from theatrical releases, while broadcasting and digital rights will drive profits. Sun believes preference is much higher for movies in south India compared to original content and hence, it is focusing more on movies.

The company is looking to invest Rs 200 crore in original OTT content in FY22 with releases starting in H1FY22. SunNxt revenue and viewership have continued to improve and it has 18 million active viewers.

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