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The latest TAM Ratings(TVRs)for Week 9(24 Feb to 2 March 2013) shows that Amrita TV is ranked 3rd among Malayalam channels across key Target Groups (CS 4+).
In the recent past, Amrita TV had revamped its Prime Time Programing based on market feedback, and launched new Shows which has resulted in a surge in viewership.
A Week-on-Week comparison of TVRs (W-9 vs W-8),throws up some remarkable rating trends:
The new edition of "Super Dancer Junior", a dance talent hunt for children(Mon-Thu 7-8 pm),has shown a three-fold increase.
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92.7 Big FM Andhra Pradesh has roped in ETV Telugu as telecast partner for their upcoming regional awards property 'Big Telugu Entertainment Awards'.
The ceremony, which promises to honour the best of the best from the Telugu Entertainment Industry and recognise their talent and efforts, will be judged by some of the most established personalities.
Read more: Big Telugu Entertainment Awards to air on ETV Telugu
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Sun TV Network's Tamil kids channel Chutti TV has taken the rights for 3D computer-animated series 'Little Krishna', a co-creation between Big Animation and India Heritage Foundation, promoted by Iskcon Bangalore.
The channel will host a two-day carnival on 23 and 24 February at Kumararani Meena Muthiah College of Arts and Science, Adyar. Games and entertainment centered on the life of Lord Krishna will be the attraction of this fun festival.
Read more: Chutti TV acquires rights for 3D animated series 'Little Krishna'
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Big CBS Prime, an English male-targeted entertainment channel owned by Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a Hindi feed to widen its reach.
With this launch, Big CBS Prime becomes the only international English GEC with a multi-lingual feed. It will help Big CBS Network play in the Hindi-speaking market (HSM), which has higher advertising potential.
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Big Magic International (BMI), part of Reliance Broadcast Network Ltd. (RBNL) has announced a strategic distribution tie-up with Canadian cable distribution companies - Telus, Cogeco, to boost coverage. Having launched last year with Ethnic Channels Group (ECG) as its exclusive distribution partner, the channel is now present in five of the six platforms, across GTA, East and the West Coast.
Read more: Big Magic Intl strengthens reach in Canada with new distribution deals
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