In honour of Children’s Day, IN10 Media Network is venturing into the kids’ entertainment space with the launch of new premium Hindi channel ‘Gubbare’.

Gubbare aims to deliver non-stop entertainment and fun-learning for young viewers between the age of 2-14 through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking – elements that promise endless joy and cheer in the lives of kids.

As per recent BARC data, kids’ entertainment continues to be one of the leading genres in terms of viewership in the urban Hindi speaking markets.

IN10 Media Network MD Aditya Pittie said: “At IN10 Media Network, we are focused on building scalable businesses and strategically expanding our footprint in the industry. In our country, television continues to be a primary viewing platform for kids’ entertainment among most households. We are excited to launch Gubbare on Children’s day and build an affinity with kids through the channel’s distinctive and exciting programming.”

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