General entertainment channels return with fresh content

General entertainment channels return with fresh content

zeenetworkAfter a three-month-long drought of fresh television content, Hindi general entertainment channels have recently resumed broadcasting new episodes of their popular shows. Zee Entertainment Enterprises, Viacom18, Star India and Sony Pictures Networks have begun airing two to three hours of new content daily during prime time. Broadcasters had started airing original episodes of regional shows since late May, in markets like Karnataka, Tamil Nadu and Odisha.

Broadcasters are now faced with the uphill task of wooing advertisers back to their channels, without any significant freebies or discounts.

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Star Plus has brought back four of its shows including Yeh Rishta Kya Kehlata Hai and Kasautii Zindagii Kay. The channel has also announced the launch of a new show titled Anupama. Kumkum Bhagya and Kundali Bhagya, two of Zee TV’s highly rated shows, are back, too. Zee TV is also bringing back its talent show SaReGaMaPa Li’l Champs on the weekends.

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